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Nohlab is a studio, focused on producing interdisciplinary experiences around art, design, and technology. It builds a bridge between digital and physical reality while examining the relationship of technology with art and design. I reflected on the multidisciplinary creations around art, design, and technology through a dynamic identity.

2019
Visual Identity

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Approach

The main starting point for the Nohlab branding was the strong geometric elements and patterns they used in their projects, and the dynamism of their work on different areas and surfaces. Inspired by their work for various mediums, the logo also positions itself, reshapes and gains a dynamic identity. It does this through keywords, such as screen, frame and trace.

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The basic geometric shapes, which are the starting point of the visual outputs produced, reflect the simplicity of what seems to be complex. These shapes turn into letters and these letters form their pattern and multiply themselves.

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nohlab_logo

Identity is shaped flexibly according to different dimensions and applications.

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In applications such as business cards, letterhead, etc., the logo takes shape by adapting to different sizes and surfaces.

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I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

© 2009–24 Emre Parlak