Toyi
An eco-friendly creative building kit that enables children to transform everyday objects into unique toys. With a kit consisting of wheels, feet, hands, eyes, joints, sticks, and flexible connectors, kids can transform any object around them into a toy of their creation. I designed a colorful and friendly identity that comes together to form something new.
Visual Identity + Type Design +
Packaging Design
2019
2019
2019
Approach
Toyi introduces a new conception of toy by inviting children to explore their surroundings creatively and see everyday objects as potential parts for their new toys. When I started working on their logo, Toyi emphasized that they were planning on creating different types of products and that the logo should not bear a direct formal resemblance to Toyi parts.
The design is intended to be an umbrella identity, an inclusive system that covers a wider area than the first toy parts produced by them; it relates to Toyi more abstractly, symbolizing the coming together of different parts. For example, the letter ‘I’ in the logotype is linked to the letter ‘O’ and they are forming an ‘İ’ with a dot. They line up to form the logotype in a non-linear fashion, exemplifying the organic nature of play and the unexpected unities arising from it. A simple, colorful, and cheerful identity emerges as the letters for the Toyi logo evoke toys and play.
Custom typography ‘Toyi Font’
I designed a geometric, playful, and colorful sans-serif typeface for the Toyi logo, inspired by the letters T, O, Y, and I. This all-uppercase font comes in two versions: colored and regular. With its bold forms and distinctive features, the font enhances the brand’s identity, giving it a unique appearance. It’s utilized across various applications, making it easy for audience to recognize the brand.
Packaging
Packaging
Promo Visuals
Promo Visuals
Brand Guideline
Brand Guideline
I believe that good design results from clear communication and productive collaboration. I prioritize efficiency in my design process, ensuring I understand the problem, empathize, and make well-informed design decisions that align with the project’s objectives.
© 2009–24 Emre Parlak