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Gamileo is a new-generation job application system. On this app, users (job candidates) discover and learn their abilities by playing games. I designed the visual identity based on the concepts of process, movement, and game.

2012
Visual Identity, UI Design

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Approach

Taking the geometrical figures as a base, keywords like ‘process, movement, and game’ were used to create the identity. The custom-made letters in the logotype are made by these geometrical pieces coming together; the result is a character full of energy, playfulness, and color.

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gamileo_logo01
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The Gamileo Character

The letter ‘g’ in the Gamileo logotype is also a stand-alone symbol that refers to keywords such as eye, binoculars, search, and process. By a 90-degree turn, it folds into a character that gathers an identity and interacts with the users.

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gamileo_ad2

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

© 2009–24 Emre Parlak