I am a visual communication designer, working independently and within Fevkalade, a visual design studio I co-founded in 2009, and also a lecturer at Binghamton University, NY. I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way.

Approach

As an independent designer, I work closely with my clients. I believe that good design results from good communication, collaboration, and process. I try to understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

In my search for good design, I understand that the details become prominent as the work takes its final form, making the difference between average and good design, as Charles and Ray Eames once said: “The details are not details; they make the product.” When I design, I conceive of all the details from the correct letter form to the typographic system, from the layout to the grid system, and from the color to the physical materials.

I always try to think about how these elements act on different mediums, and platforms, from an app icon to signage, from still images to motion graphics. I try to construct a simple but to-the-point approach with my designs to create accurate solutions. Simplicity is the key element for my design philosophy; it comes together with functionality to make the work both timeless and strong.

Experience

2009—Present
Designer and Founding Partner at Fevkalade

2019—Present
Co-organizer at ISType Conference

2022
Lecturer at Binghamton University, SUNY
Department of Art and Design

2022
Part-time instructor at Özyeğin University
Communication Design Department
Digital Typography

2017—2018
Part-time instructor at Sabancı University
Visual Arts & Visual Communication Design Department
Advanced Topics on Typography, Design with Typography

2008—2010
Teaching Assistant at Sabancı University
Typography, Envisioning Information, Web Design, and Design Studio

2006—2008
Graphic designer at Katalist, a design studio in Istanbul
Worked on various projects from digital to print

Areas of focus

Brand Identity
Editorial Design
Digital Design
Typography
Design Systems
Motion Graphics

Contact & Links

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All work © 2023 Emre Parlak