A brutalist and modular approach inspired by the architecture and zen roots

Role — Identity Design
Industry — Service

Dortkadikoy_01

In 2016, four friends joined forces to open their dream Third Wave coffee shop in Kadıköy Moda, Istanbul. They called it “Dört Kadıköy” (Four Kadıköy).

Dortkadikoy_logo

The simple name of Dört recapping their story, along with its brutalist architecture, were our starting points for its visual identity.

The construction of the logo starts from a single square which is divided equally into fourths. Three of them are again divided into halves, and the final 4 pieces come together to form the figure ‘4’ in an interplay between positive and negative shapes.

Dortkadikoy_03

The symbol expresses the brutalist simplicity of Dört Kadıköy: a logo inspired by the architecture and integrated with it.

Dortkadikoy_06
Dortkadikoy_08
ceramic_tile

The parts that make up the logo also functions as graphic elements to maintain the identity in various items.

Dortkadikoy_04b
Dortkadikoy_07b
dortkadikoy_mug
Dort_tote
Dortkadikoy_09c

Next work

nextwork_nohlab

I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from a good communication and collaboration between the designer and the client. 

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com




All work © 2022 Emre Parlak