Dört Kadıköy
2016
Visual Identity
Print Design
Signage Design
The simple name of Dört recapping their story, along with its brutalist architecture, were our starting points for its visual identity.
The construction of the logo starts from a single square which is divided equally into fourths. Three of them are again divided into halves, and the final 4 pieces come together to form the figure ‘4’ in an interplay between positive and negative shapes.
The symbol expresses the brutalist simplicity of Dört Kadıköy: a logo inspired by the architecture and integrated with it.
An example of parts of the logo to ceramic tiles as a pattern.
The parts that make up the logo also functions as graphic elements to maintain the identity in various items.
© 2009–23 Emre Parlak