A brutalist and modular approach inspired by the architecture and zen roots

Role — Identity Design
Industry — Service

Dortkadikoy_01

Info

In 2016, four friends joined forces to open their dream Third Wave coffee shop in Kadıköy Moda, Istanbul. They called it “Dört Kadıköy” (Four Kadıköy).

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Approach

The simple name of Dört recapping their story, along with its brutalist architecture, were our starting points for its visual identity.

The construction of the logo starts from a single square which is divided equally into fourths. Three of them are again divided into halves, and the final 4 pieces come together to form the figure ‘4’ in an interplay between positive and negative shapes.

Dortkadikoy_logo

The symbol expresses the brutalist simplicity of Dört Kadıköy: a logo inspired by the architecture and integrated with it.

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ceramic_tile

An example of parts of the logo to ceramic tiles as a pattern.

The parts that make up the logo also functions as graphic elements to maintain the identity in various items.

The parts that make up the logo also functions as graphic elements to maintain the identity in various items.

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dortkadikoy_mug
Dort_tote
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Next work

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I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process. 

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com




All work © 2022 Emre Parlak