Portfolio









ISType is an international conference that provides opportunities for established and emerging designers to share and develop their knowledge of typography. Occurring biennially in Istanbul, ISType brings together academics, industry professionals, and students—local, regional, and international—to discuss current issues and innovations in typography and to reflect upon developments and opportunities for its future growth. I designed motion graphics for the 2012 event by revealing the power of the grid, color, geometry, and typography.

2012
Motion Graphics Design

istype_screens05
Erik
Gerard_Unger

Approach

Regarding the creation/use of letters on paper, the typographic and geometric design formed on the 2-dimensional square grid system. Every scene refers to specific speakers and highlights them, and these scenes evolve within the grid structure as they transform into each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple (apparent on his website, his book’s cover, and even his shirts) was the reason I used purple in his scenes.

istype_screens03

Like Walter Gropius said, “Limitation makes the creative mind inventive”. Only one font, Droid superfamily which has sans-serif, serif, and mono was used on the scenes (it is provided by the conference sponsor Google). The main purpose of this limitation was to create a common language among the speakers and to reveal the power of the grid, color, and geometry in the scenes.

istype_screens02
istype_screens06
istype_screens07
istype_screens09
istype_screens10
istype_screens12
istype_screens14
istype_screens17

Credits

Motion Graphics Design & Sound Editing: Emre Parlak
Original Music: Bartosz Dziadosz (Pleq)

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com

© 2009–24 Emre Parlak