Revealing the power of the grid, color, geometry, and typography
Role — Motion Graphics Design
Industry — Education/Non-profit
Info
ISType (Istanbul Typography Conference) aims to encourage people to get more involved in typography and increase typographic literacy through speeches and workshops.
Approach
With reference to the creation/use of letters on paper, the typographic and geometric design formed on the 2-dimensional square grid system. Every scene refers to specific speakers and highlights them, and these scenes evolve within the grid structure as they transform into each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple (apparent on his website, his book’s cover, and even his shirts) was the reason I used purple on his scenes.
Limitation is good!
Like Walter Gropius said, “Limitation makes the creative mind inventive”.
Only one font, Droid superfamily which has sans-serif, serif, and mono was used on the scenes (it is provided by the conference sponsor Google). The main purpose of this limitation was to create a common language among the speakers and to reveal the power of the grid, color, and geometry in the scenes.
Credits
Motion Graphics Design & Sound Editing: Emre Parlak
Original Music: Bartosz Dziadosz (Pleq)
Next work
I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process.
More about me & my approach
To discuss a project or collaboration feel free to get in touch.
hello[at]emreparlak.com
All work © 2023 Emre Parlak