ISType
2012
Motion Graphics Design
With reference to the creation/use of letters on paper, the typographic and geometric design formed on the 2-dimensional square grid system. Every scene refers to specific speakers and highlights them, and these scenes evolve within the grid structure as they transform into each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple (apparent on his website, his book’s cover, and even his shirts) was the reason I used purple on his scenes.
Like Walter Gropius said, “Limitation makes the creative mind inventive”.
Only one font, Droid superfamily which has sans-serif, serif, and mono was used on the scenes (it is provided by the conference sponsor Google). The main purpose of this limitation was to create a common language among the speakers and to reveal the power of the grid, color, and geometry in the scenes.
Motion Graphics Design & Sound Editing: Emre Parlak
Original Music: Bartosz Dziadosz (Pleq)
© 2009–23 Emre Parlak