Revealing the power of the grid, color, geometry, and typography

Role — Motion Graphic Design
Industry — Education/Non-profit

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Info

ISType (Istanbul Typography Conference) aims to encourage people to get more involved in typographic literacy through speeches and workshops.

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Approach

The main starting point for the project is the letter design and its 2-dimensional canvas, geometry, and the grid system. Every scene refers to specific speakers and these scenes evolve in the grid structure and differ from each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple was used on his website and book’s cover.

Limitation is good!

Only one font, a super family, Droid was used (provided by the conference sponsor Google). It has sans serif, serif, and mono. The main purpose of this limitation was to create a common language among the speakers, to reveal the power of the grid, color, and geometry in the scenes.

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Credits

Motion Graphic Design & Sound Composition: Emre Parlak
Original Music: Bartosz Dziadosz (Pleq)

Next work

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I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process. 

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com




All work © 2022 Emre Parlak