Revealing the power of the grid, color, geometry, and typography
Role — Motion Graphic Design Industry — Education/Non-profit
ISType (Istanbul Typography Conference) aims to encourage people to get more involved in typography and increase typographic literacy through speeches and workshops.
The main starting point for the motion graphic project is the letter design and its 2-dimensional canvas, geometry, and the grid system. Every scene refers to specific speakers and these scenes evolve within the grid structure as they transform into each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple (apparent on his website, his book’s cover, even his shirts) was the reason I used purple on his scenes.
Limitation is good!
Only one font, a super family, Droid was used (provided by the conference sponsor Google). It has sans serif, serif, and mono. The main purpose of this limitation was to create a common language among the speakers, to reveal the power of the grid, color, and geometry in the scenes.
Motion Graphic Design & Sound Composition: Emre Parlak Original Music: Bartosz Dziadosz (Pleq)
I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process.