ISType
2012
Motion Graphics Design
ISType (Istanbul Typography Conference) aims to encourage people to get more involved in typography and increase typographic literacy through speeches and workshops. I designed motion graphics design for the 2012 event by revealing the power of the grid, color, geometry, and typography.
Approach
With reference to the creation/use of letters on paper, the typographic and geometric design formed on the 2-dimensional square grid system. Every scene refers to specific speakers and highlights them, and these scenes evolve within the grid structure as they transform into each other. The colors for the scenes are inspired by the speakers themselves. For example, Gerard Unger’s passion for the color purple (apparent on his website, his book’s cover, and even his shirts) was the reason I used purple on his scenes.
Like Walter Gropius said, “Limitation makes the creative mind inventive”.
Only one font, Droid superfamily which has sans-serif, serif, and mono was used on the scenes (it is provided by the conference sponsor Google). The main purpose of this limitation was to create a common language among the speakers and to reveal the power of the grid, color, and geometry in the scenes.
Credits
Motion Graphics Design & Sound Editing: Emre Parlak
Original Music: Bartosz Dziadosz (Pleq)
I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.
More about me & my approach
To discuss a project or collaboration feel free to get in touch.
hello[at]emreparlak.com
© 2009–23 Emre Parlak