Reflecting the multidisciplinary creations around art, design, and technology by a dynamic identity
Role — Identity Design
Industry — Creative Agency
Info
Nohlab is a studio, focused on producing interdisciplinary experiences around art, design and technology.
Approach
The main starting point for the Nohlab branding was the strong geometric elements and patterns they used in their projects, and the dynamism of their work on different areas and surfaces. Inspired by their work for various mediums, the logo also positions itself, reshapes and gains a dynamic identity. It does this through keywords, such as screen, frame and trace.
The basic geometric shapes, which are the starting point of the visual outputs produced, reflect the simplicity in what seems to be complex. These shapes turn into letters and these letters form their own pattern and multiply themselves.
Dynamic identity takes shape according to different dimensions and applications.
Next work
I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process.
More about me & my approach
To discuss a project or collaboration feel free to get in touch.
hello[at]emreparlak.com
All work © 2022 Emre Parlak