Highlighting the content with a minimalist approach
Role — UI Design Industry — Architecture
9016 is a 2011 born design and architecture office in Istanbul.
The approach in this project is to highlight the content with a calm, simple and minimal language and minimize the distractions. To do so an easy, accessible and readable structure was established. Content is placed on the page with modular grid structure. Sometimes the designer should be invisible like Crystal Goblet (as Beatrice Warde said).
Only one font (&one weight) and one color (black & shades) was used to establish that simple and neat language. The structure and skeleton of Atlas Grotesque Regular gives the right neutral tone for design.
I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process.