FilmTivi delivers a diverse selection of local and international films to a broad audience. The identity design aimed to create a vibrant and approachable visual language, inspired by the dynamic nature of film stills. The process began with extensive research into cinematic visuals, exploring how color and movement tell stories within individual frames. We developed a flexible design system that balances simplicity and energy, using a bold color palette to reflect the diversity of films broadcasted. This identity captures the essence of cinema in a playful, yet refined way.