Jeff Talks: SO?

These events encompass talks on design, technology, art, and everyday life. SO?, an architecture office, founded in 2007 by Sevince Bayrak and Oral Göktaş in Istanbul. I designed the poster for this event by creating letters by rotating a single line based on modular structures.


Poster Design + Moving Poster


2019

2019

2019

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Approach

When I think about SO? architecture's works and approaches, what comes to mind is simplicity and modularity. I wanted to provide the references of sheets and drawings that refer to architecture with lines. The idea of drawing letters "S, O, and ?" by rotating a single line revealed the general language of the poster. Common geometric shapes based on the circle were formed by lines, creating the letters. At the same time, the lines evoke a roof/house in abstract forms on a two-dimensional floor.

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The animated version of the poster emphasizes its modular composition, which begins and ends with a single line.

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I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.


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