Jeff Talks events are talks on design, technology, art, and everyday life. SO?, an architecture office, founded in 2007 by Sevince Bayrak and Oral Göktaş in Istanbul.
The main inspirations for the poster are line, geometry, and modular structures based on architectural simplicity. When the letters 'S', 'O', and '?' are considered, they appear to have common geometric forms. They're all based on a circle. The poster consists of a circular form and a line in a single unit.