Jeff Talks: SO?
Events that encompass talks on design, technology, art, and everyday life. SO?, an architecture office, founded in 2007 by Sevince Bayrak and Oral Göktaş in Istanbul. I designed the poster for this event by creating letters by rotating a single line based on modular structures.
Poster Design + Moving Poster
2019
2019
2019
Approach
When I think about SO? architecture's works and approaches, what comes to mind is simplicity and modularity. I wanted to provide the references of sheets and drawings that refer to architecture with lines. The idea of drawing letters "S, O, and ?" by rotating a single line revealed the general language of the poster. Common geometric shapes based on the circle were formed by lines, creating the letters. At the same time, the lines evoke a roof/house in abstract forms on a two-dimensional floor.
The animated version of the poster emphasizes its modular composition, which begins and ends with a single line.
I believe that good design results from clear communication and productive collaboration. I prioritize efficiency in my design process, ensuring I understand the problem, empathize, and make well-informed design decisions that align with the project’s objectives.
© 2009–24 Emre Parlak