Revolutionizing living by seamlessly blending high-tech and modern elegance for the ultimate smart living space. Serai merges architectural design with AI, emphasizing sustainability and humanity. I designed an identity at the intersection of modular living spaces and artificial intelligence.

Brand IdentityCollateralPrint Design2021
serai_intro
04.-mountain-1-scaled
image-a2.04-scaled
Approach

An abstract S symbol is based on the basic life cube in an isometric perspective, which refers to the modular system and consists of its intersections. At the intersection of the symbol, it reveals the data flow within the living system with an eye that refers to artificial intelligence that learns by observing. At the same time, the symbol refers to the combination of architectural design and artificial intelligence with sustainability and a human approach.

serai_process2
serai_logo_wireframe3
serai_logo
serai_logo_neg2
serai_colors
serai_type5
serai_symbol01
serai_wall5
serai_wayfinding2
serai_car
serai_letterhead_card2
serai_billboard3
nohlab_thumb

My approach to design is rooted in collaborative problem-solving. By listening carefully and understanding each project's unique context, I work to develop solutions that are both thoughtful and precisely aligned with the intended goals. My work aims to turn ideas into clear, meaningful visual narratives. More about me & my approach 〉

Contact
hello[at]emreparlak.com

EP_Symbol