Serai

2021

Visual Identity

Serai is revolutionizing how we live, seamlessly blending high-tech and modern elegance to create the ultimate smart living space. Serai believes that architectural design and artificial intelligence can be combined with a sustainable and human approach. I designed an identity at the intersection of modular living spaces and artificial intelligence.

Approach

An abstract S symbol is based on the basic life cube in an isometric perspective, which refers to the modular system and consists of its intersections. At the intersection of the symbol, it reveals the data flow within the living system with an eye that refers to artificial intelligence that learns by observing.

At the same time, the symbol refers to the combination of architectural design and artificial intelligence with sustainability and a human approach.

Next work

9016 Architecture
A lean and minimalist approach that elevates and focuses on content

I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com