Revolutionizing living by seamlessly blending high-tech and modern elegance for the ultimate smart living space. Serai merges architectural design with AI, emphasizing sustainability and humanity. I designed an identity at the intersection of modular living spaces and artificial intelligence.

Brand IdentityCollateralPrint Design2021
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Approach

An abstract S symbol is based on the basic life cube in an isometric perspective, which refers to the modular system and consists of its intersections. At the intersection of the symbol, it reveals the data flow within the living system with an eye that refers to artificial intelligence that learns by observing. At the same time, the symbol refers to the combination of architectural design and artificial intelligence with sustainability and a human approach.

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My approach to design is rooted in collaborative problem-solving. By listening carefully and understanding each project's unique context, I work to develop solutions that are both thoughtful and precisely aligned with the intended goals. My work aims to turn ideas into clear, meaningful visual narratives. More about me & my approach 〉

Contact
hello[at]emreparlak.com

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