Serai
Revolutionizing living by seamlessly blending high-tech and modern elegance for the ultimate smart living space. Serai merges architectural design with AI, emphasizing sustainability and humanity. I designed an identity at the intersection of modular living spaces and artificial intelligence.
Visual Identity
2021
2021
2021
Approach
An abstract S symbol is based on the basic life cube in an isometric perspective, which refers to the modular system and consists of its intersections. At the intersection of the symbol, it reveals the data flow within the living system with an eye that refers to artificial intelligence that learns by observing. At the same time, the symbol refers to the combination of architectural design and artificial intelligence with sustainability and a human approach.
Clear communication and an efficient collaboration allow me to understand the problem, empathize, and make well-informed design decisions that align with the project’s objectives.
© 2009–24 Emre Parlak