Serai

It revolutionizes living by seamlessly blending high-tech and modern elegance for the ultimate smart living space. Serai merges architectural design with AI, emphasizing sustainability and humanity. I designed an identity at the intersection of modular living spaces and artificial intelligence.


Visual Identity


2021

2021

2021

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Approach

An abstract S symbol is based on the basic life cube in an isometric perspective, which refers to the modular system and consists of its intersections. At the intersection of the symbol, it reveals the data flow within the living system with an eye that refers to artificial intelligence that learns by observing. At the same time, the symbol refers to the combination of architectural design and artificial intelligence with sustainability and a human approach.

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I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.


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