Toyi

It is an eco-friendly creative building kit that enables children to transform everyday objects into unique toys. With a kit consisting of wheels, feet, hands, eyes, joints, sticks, and flexible connectors, kids can transform any object around them into a toy of their creation. I designed a colorful and friendly identity that comes together to form something new.


Visual Identity + Type Design + Packaging Design


2019

2019

2019

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Approach

Toyi introduces a new conception of toy by inviting children to explore their surroundings creatively and see everyday objects as potential parts for their new toys. When I started working on their logo, Toyi emphasized that they were planning on creating different types of products and that the logo should not bear a direct formal resemblance to Toyi parts.

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The design is intended to be an umbrella identity, an inclusive system that covers a wider area than the first toy parts produced by them; it relates to Toyi more abstractly, symbolizing the coming together of different parts. For example, the letter ‘I’ in the logotype is linked to the letter ‘O’ and they are forming an ‘İ’ with a dot. They line up to form the logotype in a non-linear fashion, exemplifying the organic nature of play and the unexpected unities arising from it. A simple, colorful, and cheerful identity emerges as the letters for the Toyi logo evoke toys and play.

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Toyi Font

Based on the letters T, O, Y, and I that make up the Toyi logo, a geometric, playful, and colorful sans-serif all-uppercase typeface is designed. It has two versions, colored and regular. The font stands out with its bold forms and unique characteristics. It enriches the brand and gives it a unique look, and it is used in different application areas of identity and allows the brand to be easily recognized by its customers.

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Packaging

Packaging

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Promo Visuals

Promo Visuals

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Brand Guideline

Brand Guideline

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I believe that good design results from good communication and effective collaborative process. I try to use time efficiently during the design process, understand the problem correctly, empathize, and make the appropriate design decisions as rationally and objectively as possible according to the content of the project.


To discuss a project or collaboration 
feel free to get in touch.

hello[at]emreparlak.com

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