A bold identity that comes out with the diverse and colorful hands that shape the letters for craft projects

Role — Identity Design, UI Design
Industry — Startups

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Info

Wordmark is a web application that helps you choose fonts for your crafting projects. It shows your text with all your fonts, arranged in a visual grid, allowing you to compare and pick the best one.

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Approach

Before starting the project, some user research was done. The results of the research revealed that a significant portion of the users are people who are engaged in handicrafts and production. Most of them do not have a font management program installed on their computers and they see and choose the fonts installed on their computers via Wordmark. As a result of all these data, we decided that a warm and humanist language would be appropriate.

Considering what Wordmark is, a simple, bold, symbolic, and typographic solution was created: Wordmark’s first letter ‘w’ merges with the tick mark, and a catchy symbol emerges that works in all different sizes and applications.

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The Hands Concept

We wanted to incorporate handicrafts result from the users' surveys into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.

The Hands

After surveys and feedback from users, it was revealed that Wordmark users mostly used the application for handicrafts. We wanted to incorporate this information into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.

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Typography & Colors

In line with the information about Wordmark’s users and the message it wants to give, a humanist font family was preferred. The Pensum family with both sans-serif and display serif fonts was our choice. The expressive humanistic stance of its skeleton is very suitable for the project and harmonizes well with the identity.

The color palette was also designed to reflect the warm and humanistic personality of the new identity, and to integrate well with the interface of the application.

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UI Design

Simplicity and usability come to the fore in the website interface that I developed together with Fahri Özkaramanlı, the founder of the application. Typography, color, and illustration, all reflecting the identity in a coherent unity, welcome the users and guide them in their experience. Colors in the interface vary in light and dark modes, allowing users to view the app more comfortably.

To see more, visit Wordmark website.

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Credits

Design & Art Direction: Emre Parlak
Illustration: Selin Tahtakılıç
UI Design: Emre Parlak & Fahri Özkaramanlı

Next work

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I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process. 

More about me & my approach

To discuss a project or collaboration feel free to get in touch.

hello[at]emreparlak.com




All work © 2022 Emre Parlak