Wordmark
Wordmark
A bold identity that comes out with the diverse and colorful hands that shape the letters for craft projects
Role — Identity Design, UI Design
Industry — Startups
Wordmark is a web application that helps you choose fonts for your crafting projects. It shows your text with all your fonts, arranged in a visual grid, allowing you to compare and pick the best one.
After analyzing the profiles of Wordmark users, application areas, and their feedback, we decided that a warm and humanist language would be appropriate.
Considering what Wordmark is, a simple, bold, symbolic, and typographic solution was created: Wordmark’s first letter ‘w’ merges with the tick mark, and a catchy symbol emerges that works in all different sizes and applications.
The Hands
After surveys and feedback from users, it was revealed that Wordmark users mostly used the application for handicrafts. We wanted to incorporate this information into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.
The Hands
After surveys and feedback from users, it was revealed that Wordmark users mostly used the application for handicrafts. We wanted to incorporate this information into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.
Typography, Colors, and UI
In line with the information about Wordmark’s users and the message it wants to give, a humanist font family was preferred. The Pensum family with both sans-serif and display serif fonts was our choice. The expressive humanistic stance of its skeleton is very suitable for the project and harmonizes well with the identity.
The color palette was also designed to reflect the warm and humanistic personality of the new identity, and to integrate well with the interface of the application.
Simplicity and usability come to the fore in the website interface that we developed together with Fahri Özkaramanlı, the founder of the application. Typography, color, and illustration, all reflecting the identity in a coherent unity, welcome the users and guide them in their experience.
Visit Wordmark website.
Credits
Design & Art Direction: Emre Parlak
Illustration: Selin Tahtakılıç
UI Design: Emre Parlak & Fahri Özkaramanlı
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I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from a good communication and collaboration between the designer and the client.
More about me & my approach
To discuss a project or collaboration feel free to get in touch.
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All work © 2022 Emre Parlak