Wordmark
Wordmark
A bold identity that comes out with the diverse and colorful hands that shape the letters for craft projects
Role — Identity Design, UI Design
Industry — Startups
Info
Wordmark is a web application that helps you choose fonts for your crafting projects. It shows your text with all your fonts, arranged in a visual grid, allowing you to compare and pick the best one.
Approach
Before starting the project, various user research was done and the results revealed that a significant portion of the app users is people engaged in handicrafts and production. Most of them do not have a font management program installed on their computers and they see and choose the fonts installed on their computers via Wordmark. As a result of all these data, we decided that a sincere, warm, and humanistic language would be suitable for the identity.
Considering what Wordmark is, a simple, bold, symbolic, and typographic solution was created: Wordmark’s first letter ‘w’ merges with the tick mark, and a catchy symbol emerges that works in all different sizes and applications.
The Hands Concept
We wanted to incorporate handicrafts results from the users’ surveys into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç to create illustrations of hands producing the letters that make up the word “wordmark” using different techniques.
The Hands
After surveys and feedback from users, it was revealed that Wordmark users mostly used the application for handicrafts. We wanted to incorporate this information into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.
Typography & Colors
A humanist font family was preferred in line with the information about Wordmark’s users and the message it wants to give. Our choice was the Pensum font family with both sans-serif and display serif fonts. The expressive humanistic stance of its skeleton is very suitable for the project and harmonizes well with the identity.
The color palette was also designed to reflect the warm and humanistic personality of the new identity and to integrate well with the application's interface.
UI Design
Simplicity and usability come to the fore in the website interface that I developed in close cooperation with Fahri Özkaramanlı, the founder of the application.
Typography, color, and illustration, all reflecting the identity in a coherent unity, welcome the users and guide them in their experience. Colors in the interface vary in light and dark modes, allowing users to view the app more comfortably.
See more at wordmark.it
Credits
Design & Art Direction: Emre Parlak
Illustration: Selin Tahtakılıç
UI Design: Emre Parlak & Fahri Özkaramanlı
Next work
I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from good communication and effective collaborative process.
More about me & my approach
To discuss a project or collaboration feel free to get in touch.
hello[at]emreparlak.com
All work © 2023 Emre Parlak