We wanted to incorporate handicrafts result from the users' surveys into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.
The Hands
After surveys and feedback from users, it was revealed that Wordmark users mostly used the application for handicrafts. We wanted to incorporate this information into the identity, and that’s how the idea of hands reflecting differences and diversity emerged. We teamed up with Selin Tahtakılıç for creating illustrations of hands producing the letters that make up the word “wordmark” using different techniques.