Approach
Our user research pointed us toward developing a warm, friendly, and human-centered design language. Given that typography lies at the heart of Wordmark’s function, we focused on crafting a symbol around its first letter, “W.” This symbol incorporates themes of “choosing,” “approving,” and “marking,” reflecting the core behaviors of users within the app. The result is a bold, memorable, and sincere symbol that resonates with the application’s purpose.