Approach
The findings resulting from user research data led us towards a friendly, warm, and humanistic language.
The letters and typography that form the basis of Wordmark’s usage enabled us to think about creating a symbol with the first letter of the name, “w”. This symbol is combined with keywords such as “choosing”, “approving”, “and marking”, which refer to users’ selection behavior in the application. The result of all this is a memorable, bold, and sincere symbol.