A bold identity that comes out with the diverse and colorful hands that shape the letters for craft projects

Company: Wordmark
Role: Identity Design, UI Design
Year: 2021


Wordmark helps you choose fonts. Did you ever find yourself squinting at a list of fonts, in a drop-down menu, trying to find the right font? Only to find out that the font that you picked doesn't even look good with your text? Wordmark shows your text with all your fonts, arranged in a visual grid, allowing you to compare and pick the best one.

The idea
Considering the typography-based application area of the Wordmark, a simple, bold, symbolic and typographic solution was created.

Wordmark's first letter "w" merges with the tick mark. A catchy symbol emerges that works in all different sizes and applications.

After the profiles of Wordmark users, application areas and feedback, we decided that a warm and humanist language would be appropriate.


The Hands
Inspired by the fact that Wordmark users mostly use the app for their handicrafts, the idea of hands reflecting the differences and diversity emerged. These hands produce the letters that make up the "wordmark" using different techniques.


Typography, Colors, and UI
In line with the message Wordmark wants to give and its users, a humanist font family was preferred. The Pensum font family was just right for this. It is a very useful and value-added feature that it contains both sans serif and display serif features. The expressive humanistic stance of the font's skeleton is very suitable for the project and harmonizes well with the identity.

Reflecting the warm, close and humanistic personality of the new identity, the color palette becomes a whole with the interface of the application.

Simplicity and usability come to the fore in the website interface that we developed together with Fahri Özkaramanlı, the founder of the application. Typography, color and illustration, which we reflect the identity, also greet its users at the forefront.


Design & Art Direction: Emre Parlak
Illustration: Selin Tahtakılıç

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I’m passionate about typographic perfection, grid systems, and color interactions. These passions of mine make me question how to get to the best design solution and how to do it in the simplest way. I believe that good design results from a good communication and collaboration between the designer and the client. 

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To discuss a project or collaboration feel free to get in touch.


All work © 2022 Emre Parlak